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Program Benefits

Innovation starts with your vision. Whether your dream is to launch or grow a creative business or launch a leading-edge product, the Maryland Institute College of Art (MICA) combines an innovative approach to business education tailored for creatives to make your vision a success. We support you every step of the way as you learn at the intersection of design, technology, and entrepreneurship. View some of our innovative student capstone projects that are making an impact in the world.

The M.P.S. in the Business of Art and Design program at MICA is a 30-credit hour program, designed to be completed in 15 months while working full time. This degree empowers creative professionals like you with a business education focused on the skills needed to launch, sustain, and grow a creative business or launch new products. If you’re looking to pivot or advance your career in the product management field, we prepare you to lead the lifecycle from concept to launch to go-to-market strategy.

The program consists of two tracks – an Entrepreneur track and a Product Management track.

Accelerated
Online Format

Complete the 30-credit program in just 15 months from the comfort of your home and without having to leave your full-time job.

Real-World
Immersion

Our practical curriculum was designed in collaboration with our business partners and offers real-world solutions for launching a business or product. Our engaging assignments, projects, and capstones will develop real-world skills that will transform your business or product vision to success.

Real-World Industry Practitioners as Faculty

Leaders of arts-related businesses, creative agencies, and product management, our expert faculty teach and provide mentorship in the necessary skills to launch, grow, and sustain a creative business and new products.

Unique Student Experience

Join MICA’s vibrant and supportive community with small class sizes that allow for increased engagement, promoting valuable collaboration with your classmates and instructors.

Business Tools for Your Success​

Learn how to use industry software and deploy valuable business tools like marketing plans and product roadmaps for immediate impact in your work. Learn to analyze and present cutting-edge business strategies and use your capstone project as a springboard for your new company or product idea.

Industry Immersive​

Midway through the program, our virtual industry immersion facilitates collaboration and networking with peers, faculty, guest speakers, and business partners. It combines workshops, keynotes, and hands-on activities for a dynamic experience.

The Ratcliffe Center for Creative Entrepreneurship (RCCE) is a hub of creative applied entrepreneurial support, resources and programming especially designed to help MICA students and Alumni be successful. Learn more about RCCE.

More than just capstone projects–Our students and grads are innovating real businesses!
Take a look!

graphic that reads "capstone presentation"

Vows of Style is a bridal agency that provides original content from emerging bridal brands along with a carefully curated directory of stylists, designers, and services to help brides streamline their shopping experience. Click here to see more examples!

graphic that reads "Art illuminating the beauty and implications of biology and technology"

Chimaera is an art gallery and community focused on illuminating the beauty and implications of biology + technology. Click here to see more examples!

graphic that reads "Joyful Clay, LLC. Handmade, functional ceramics for family, home, and heart"

Joyful Clay answers society’s call to action with pottery that is unique, sustainably packed, and reusable, and intended to encourage its customers to breathe, slow down, and surround themselves with positivity and joy. Click here to see more examples!

Course Sequence

Track
Course
Credits
Virtual Orientation
To ensure your success in the program, you will meet virtually for a 1-day orientation where you will meet administrative staff, learn more about student services and success initiatives, and engage in community building with your cohort. In addition, you will complete an asynchronous orientation course in Canvas to introduce you to navigating Mica’s administrative tools and academic services. The content and assignments in the orientation course are designed to be an introduction to the program as well as a resource throughout your time at MICA.
0

Entrepreneur Track

Track
Course
Credits
Entrepreneur
Foundations of Business Planning
This course will teach you foundational business plan models and common business terms and practices. You will learn to define key elements of a business plan and begin to develop a small business framework for your start-up, growth, or diversification plan. You will gain an understanding of critical business concepts such as core values and drive, resiliency, leadership styles, personality types, value proposition, market research, and business missions/visions, among others.
4
Entrepreneur
Business Formation & Taxes
In this course, you will become familiar with entity structures and the tax implications of each. You will gain an understanding of personal and business tax returns, how to keep accurate accounting systems needed to develop tax returns, and how different accounting methods affect tax bottom lines. Additionally, you will learn how to identify the resources needed to set up accounting systems for estimating, organizing, and optimizing the tax efficiency of a small creative business.
3
Entrepreneur
Market Research

Core Skills: 

This course will give you an understanding of market research, why it is essential, and how to do it. You will learn how to develop a hypothesis and explore different methods of conducting market research – including focus groups, surveys, and competitive analysis – as a means to prove or modify the hypothesis. Additionally, you will learn how to interpret and analyze research results, turn insights into marketing recommendations, and construct a compelling narrative to present to stakeholders.
3
Entrepreneur
Business Management & Leadership
Core Skills: Exploring types of visualizations, contextualizing data visualization in the past and present
In this course, you will study the management functions of planning, organizing, leading, and operating a business. Learn techniques for training and development and how to improve employee productivity and morale. Additionally, this course reviews service and product business models, how to set goals and objectives, and how to create a mission statement.
4
Entrepreneur
Operations Essentials
This course will give you an understanding of market research, why it is essential, and how to do it. You will learn how to develop a hypothesis and explore different methods of conducting market research – including focus groups, surveys, and competitive analysis – as a means to prove or modify the hypothesis. Additionally, you will learn how to interpret and analyze research results, turn insights into marketing recommendations, and construct a compelling narrative to present to stakeholders.
4
Entrepreneur
Industry Immersive
1
Entrepreneur
Finances
This course will give you an understanding of market research, why it is essential, and how to do it. You will learn how to develop a hypothesis and explore different methods of conducting market research – including focus groups, surveys, and competitive analysis – as a means to prove or modify the hypothesis. Additionally, you will learn how to interpret and analyze research results, turn insights into marketing recommendations, and construct a compelling narrative to present to stakeholders.
3
Entrepreneur
Marketing and Social Media
4
Entrepreneur
This course will give you an understanding of market research, why it is essential, and how to do it. You will learn how to develop a hypothesis and explore different methods of conducting market research – including focus groups, surveys, and competitive analysis – as a means to prove or modify the hypothesis. Additionally, you will learn how to interpret and analyze research results, turn insights into marketing recommendations, and construct a compelling narrative to present to stakeholders.
4

Product Management Track

Track
Course
Credits
Product Management Track
Product Management Essentials
This course introduces how the integration of design, business strategy, project management, and technology skills are leveraged for the innovation and execution of products and services. In this class, you will gain an understanding of how products and services are designed and created, and the channels through which a customer engages with the business. Additionally, you will analyze the complex role of the product manager throughout the product lifecycle to gain an understanding of the way the product manager functions in the broader organization.
3
Product Management Track
Utility & Usability: Human-Centered Design
This course provides an overview of human factors and their application in the design and evaluation of graphical user interfaces. You will explore concepts from perceptual, cognitive, performance, and social psychology. Assignments and coursework include practical exercises aimed at improving user interfaces with special emphasis on effectiveness, efficiency, user satisfaction, and how to design with utility and usability in mind.
4
Product Management Track
Industry Tools: Exploration and Analysis
In this course, you will gain an understanding of the product design cycle from research and research synthesis to prototyping and validation. Course content focuses on tools commonly used in the industry for managing cross-functional teams, product design, user research, data management, project management, road mapping, and prioritization. You will complete exercises that employ these tools in ways that highlight their value for different phases of the design process.
4

Core Skills: 

Product Management Track
Business Management & Leadership
Core Skills: Exploring types of visualizations, contextualizing data visualization in the past and present
In this course, you will study the management functions of planning, organizing, leading, and operating a business. Learn techniques for training and development and how to improve employee productivity and morale. Additionally, this course reviews service and product business models, how to set goals and objectives, and how to create a mission statement.
4
Product Management Track
Industry Tools: Exploration and Analysis
4
Product Management Track
Product Planning and Prototyping
3
Product Management Track
Industry Immersive
1
Product Management Track
Negotiations: Managing Cross-Functional Teams and Stakeholder Expectations
4
Product Management Track
Business Topics for Product Managers
3
Product Management Track
4
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INDUSTRY IMMERSIVE AT MICA

The virtual industry immersive occurs at the midpoint of the program and enables you to collaborate with your cohort and network with each other as well as industry professionals. It consists of a mix of workshops, keynotes, and hands-on activities. This two-day experience surveys concepts, tools, and techniques that promote innovation. Students engage in exercises designed to apply and test creative techniques. At the conclusion of the virtual industry immersive, students will have knowledge of and practice with a number of approaches that can be applied through the second half of the program and into their careers.

Apply Today

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